Smacktech Software.Architecture for Scale. Marketing for Growth.
Solutions for Every Challenge
Whether you're scaling architecture, driving marketing growth, or building a startup, we have a solution that fits.
For Technical Leaders
Enterprise architecture, cloud migration, and legacy modernisation for CTOs and IT Directors.
ExploreFor Marketing Leaders
Data-driven multi-channel strategy, content creation, and analytics for CMOs and Heads of Growth.
ExploreFor Business Owners
One partner for both technology architecture and digital marketing. Single relationship, dual expertise.
ExploreStartup Founders
Architecture rescue, marketing strategy, and fractional CTO/CMO for AI-assisted startups that need to scale.
ExploreVideo Production
Professional brand-consistent video. Social videos in 48 hours, produced content in one week. From $2,000/mo.
ExploreVenture Studio
Our integrated approach to building and scaling ventures. Strategy, architecture, and marketing under one roof.
ExploreResults We Deliver
Measurable outcomes from client engagements across architecture, cloud, and digital marketing.
Utility IoT Architecture
IoT platform for water infrastructure monitoring. 73% fewer critical failures, 42% lower emergency costs.
Supply Chain Modernisation
ERP replacement + cloud migration. 40% faster order-to-delivery, 96% on-time rate, $41K annual IT savings.
Full-Scope Digital Marketing
The complete marketing remit for a business consulting firm. Social, paid, website, email and outreach working as one engine. Stronger client engagement and conversion.
Dual Excellence in Technology & Marketing
Enterprise architecture and digital marketing under one roof. No fragmented agencies giving conflicting advice.
Enterprise Architecture & Technology Strategy
Architecture design, cloud migration, legacy modernisation, and digital transformation. Technology that aligns with your business goals.
Digital Marketing & Growth Strategy
Data-driven marketing strategy, content creation, social media, SEO, and analytics. Marketing that converts.
Comprehensive Services
Technology & Architecture
Led by Scott Mackenzie. Building robust, scalable architectures that drive business value.
Enterprise Architecture
Comprehensive enterprise architecture using proven methodologies. Align your IT strategy with business goals to create a cohesive plan that drives sustainable growth.
Solutions Architecture
Scalable architectures for custom software using domain-driven design. Solutions that meet specific business needs and deliver lasting value.
Cloud Solutions
Scalable, resilient cloud infrastructure on AWS, Azure, and Google Cloud. Leverage cloud capabilities for growth and agility.
Digital Transformation
End-to-end guidance through your digital transformation journey. Technical architecture and implementation support to modernise systems effectively.
Digital Marketing
Led by Kirsten Mackenzie. Data-driven strategies that drive engagement and growth.
Digital Marketing Strategy
Data-driven multi-channel strategies to reach your target audience, increase engagement, and drive conversions.
Content Creation & Storytelling
Blog posts, case studies, and website content that tells your brand's story and positions you as an industry authority.
Video Production
Professional brand-consistent video for social media, websites, and campaigns. Social videos in 48 hours, produced content in one week. From $2,000/mo.
Website & Brand Messaging
Clear, persuasive website copy and brand messaging that resonates with your audience and supports your business goals.
Social Media Marketing
Strategic social media management and targeted campaigns to build brand presence and drive business growth.
Marketing Analytics & Insights
Clear, actionable reporting to measure performance, identify opportunities, and continuously optimise your campaigns.
Your Partners in Tech and Marketing
Since 2015, we have brought together enterprise architecture and digital marketing expertise to help organisations achieve their digital transformation goals.
We believe technology should deliver tangible business outcomes. Our mission is to bridge the gap between technical implementation and strategic business ambition.
Scott Mackenzie
Enterprise & Solutions Architect
Scott specialises in enterprise architecture and solutions architecture, focusing on impactful digital transformation. International experience with large-scale projects across multiple industries.
Kirsten Mackenzie
Digital Marketing Strategist
Kirsten is a digital marketing expert focused on data-driven strategies, content management, and social media marketing. She develops and executes strategies that drive engagement and growth.
What Our Clients Would Say If We Asked Them
Imagined, but only mildly. *No clients were asked in the making of these testimonials.
Before Smacktech, we learned about a burst main the same way everyone else did: from the news. Now the platform flags it before the pipe even knows. Our emergency response crew has taken up hobbies.
Operations Manager, Regional Water Utility
73% fewer critical failuresWe came to Smacktech for a bit of social media help. We left with a new website, email programmes that behave and a content calendar that runs itself. The phone rings on its own now, and we've stopped asking how.
Managing Director, Business Consulting Firm
Stronger client engagement and conversionScott delivered all four workstreams of a two-year programme without drama, which surprised us more than it should have. The finance team now closes the month in four days and emails each other to fill the remaining eight.
Programme Director, National Seafood Company
Month-end close: 12 → 4 daysOur old website read like a building consent. The new one does the selling, the SEO brings the traffic, and the enquiries arrive already knowing what they want. We barely have to explain ourselves any more.
Director, Construction Company
More qualified leads from the websiteThought Leadership & Insights
Explore our thinking on enterprise architecture, digital marketing strategy, and the convergence of technology and business growth.
Enterprise Architecture in the AI Era
How artificial intelligence is transforming traditional enterprise architecture approaches and what possibilities this opens for your business.
BlogBuilding Marketing Resilience — Your First-Party Data Strategy
How to build a robust first-party data strategy that creates marketing resilience and stronger customer relationships in a cookieless world.
Case StudyTransforming Utility Operations with IoT Architecture
IoT platform for water infrastructure monitoring delivering 73% reduction in critical failures and 42% decrease in emergency maintenance costs.
Ready to Transform Your Business?
Let's discuss how our enterprise architecture and digital marketing expertise can help you achieve your business goals.